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merchandising /ˈmɚʧənˌdaɪzɪŋ/  

  • noun
    [noncount] the activity of trying to sell goods or services by advertising them or displaying them attractively
    She is the company's director of merchandising.
    the activity of selling products that are related to something (such as a television show, movie, or sports team) in order to make more money
    The film made a lot of money thanks to strong merchandising.
    Most of the movie's earnings came from merchandising and not ticket sales.