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downscale /ˈdaʊnˌskeɪl/  

Anh-Anh
  • verb
    -scales; -scaled; -scaling
    [+ obj] US :to make (something) smaller
    The company has downscaled production. [=the company is making fewer products]
    The festival will have to be downscaled this year.
    adjective
    [more ~; most ~] US :relating or appealing to people who do not have much money
    an apartment in a downscale neighborhood
    The company aims to reach a more downscale market with its new stores. also;  :of low quality
    downscale [=(chiefly Brit) down-market] products