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demographic /ˌdɛməˈgræfɪk/  

  • noun
    plural -ics
    demographics [plural] :the qualities (such as age, sex, and income) of a specific group of people
    [count] :a group of people that has a particular set of qualities - usually singular
    The magazine is trying to reach a younger/older demographic.
    adjective
    of or relating to the study of changes that occur in large groups of people over a period of time :of or relating to demography
    demographic trends/changes